Kevin Roberts
About Kevin Roberts
Kevin Roberts serves as the Executive Vice President of Sales & Marketing at Breakthru Beverage Group, bringing extensive experience from both supplier and distributor roles in the beverage alcohol industry. His career includes significant positions at Moosehead, Guinness, Diageo, and Wirtz Beverage Group, where he demonstrated innovative thinking and a focus on solutions.
Work at Breakthru Beverage Group
Kevin Roberts serves as the Executive Vice President of Sales & Marketing at Breakthru Beverage Group. He has held this position since 2016, contributing to the company's strategic direction in the beverage alcohol sector. His role involves overseeing sales initiatives and marketing strategies to enhance the company's market presence. Roberts applies his extensive experience from previous roles to drive growth and innovation within the organization.
Experience in the Beverage Alcohol Industry
Kevin Roberts has a diverse background in the beverage alcohol industry, having worked on both the supplier and distributor sides. His career includes significant positions at Moosehead, Guinness, and Diageo. At Diageo, he served as Vice President of Sales for California from 1995 to 2008, where he developed key sales strategies. He later joined Wirtz Beverage Illinois as Vice President of Sales from 2008 to 2015, managing overall P&L and attracting new supplier partners.
Leadership at Wirtz Beverage Group
During his tenure at Wirtz Beverage Group, Kevin Roberts held several leadership roles. He was the Senior Vice President overseeing the Nevada operation, where he implemented change leadership strategies to enhance statewide operations. His experience in this role contributed to the company's growth and operational efficiency. Additionally, he served as Vice President of Sales, focusing on trade development and national account management.
Education and Expertise
Kevin Roberts studied at Western Michigan University, where he earned a Bachelor of Arts degree in Marketing and Accounting. His educational background supports his expertise in trade development, national account management, and sales and marketing. This foundation has equipped him with the skills necessary to navigate the complexities of the beverage alcohol industry and drive successful business outcomes.