Kristi Mccoy
About Kristi Mccoy
Kristi McCoy serves as the Director of Marketing for Brown Forman at Breakthru Beverage Group, where she has worked since 2009. With a background in marketing and management within the beverage industry, she has held various roles that contribute to her extensive experience in the sector.
Work at Breakthru Beverage Group
Kristi Mccoy has been with Breakthru Beverage Group since 2007, holding various positions within the organization. She currently serves as the Director of Marketing for Brown Forman, a role she has maintained since 2009. In this capacity, she oversees marketing strategies in Cicero, Illinois. Prior to her current position, she worked as the Director of Spirits and Beer for the Summit Division for 11 months and as a Spirit and Beer Specialist for one year. Her extensive experience within the company reflects her deep understanding of the beverage industry.
Previous Experience in the Beverage Industry
Before joining Breakthru Beverage Group, Kristi Mccoy worked at Inbev as a Regional Account Manager from 2004 to 2007 in Belgium. She also held the position of District Manager - Mountains at Western Beverage from 1999 to 2003 in Colorado, United States. These roles contributed to her extensive experience in marketing and management within the beverage sector, particularly focusing on spirits and beer.
Education and Expertise
Kristi Mccoy has a strong educational background. She earned a Bachelor of Science degree in Business Management, International Business, and Spanish from the Georgia Institute of Technology Scheller College of Business, studying from 1991 to 1996. Additionally, she studied Education at Splash Media University, a Full Sail University Affiliate, from 2015 to 2016. She has also been studying Spanish at Intensa - Language Institute since 1995, enhancing her language skills relevant to her career.
Career Development in Marketing and Management
With a long-standing career in marketing and management, Kristi Mccoy has developed a comprehensive skill set within the beverage industry. Her roles at Breakthru Beverage Group and previous companies have equipped her with the knowledge necessary to implement effective marketing strategies. Her focus on spirits and beer has allowed her to contribute significantly to the brands she represents.