Kristin Conrad
About Kristin Conrad
Kristin Conrad is a Digital Market Manager at Breakthru Beverage Group, where she has worked since 2021. With a background in promotions and events, she has extensive experience in digital programming and eCommerce strategies.
Current Role as Digital Market Manager
Kristin Conrad currently serves as the Digital Market Manager at Breakthru Beverage Group, a position she has held since 2021. In this role, she coordinates with supplier partners to develop and customize digital programming tailored for local customers. She acts as a subject matter expert on digital and eCommerce capabilities, addressing the needs of local digital three-tier commerce, which includes both B2B and B2C segments. Her responsibilities also encompass assisting sales teams in optimizing their presence on digital platforms.
Experience at Breakthru Beverage Group
Kristin Conrad has extensive experience at Breakthru Beverage Group, where she worked in various roles from 2009 to 2021. She began her tenure as a Promotional Specialist from 2009 to 2010 in the Greater Philadelphia Area. Following this, she served as Field Manager in the Promotions & Events Department from 2010 to 2013 and then progressed to Division Manager in the same department from 2013 to 2021. Her diverse roles have contributed to her expertise in promotions and events within the beverage industry.
Educational Background in Interior Design
Kristin Conrad studied at Arcadia University, where she earned a Bachelor of Fine Arts (BFA) degree in Interior Design. Her studies spanned from 2005 to 2009, providing her with a solid foundation in design principles and aesthetics. This educational background may inform her approach to digital marketing and promotional strategies in her current role.
Previous Experience at Premiere Brand Marketing LLC
Before joining Breakthru Beverage Group, Kristin Conrad worked as a Promotional Specialist at Premiere Brand Marketing LLC from 2007 to 2010. This role contributed to her understanding of promotional strategies and marketing tactics, which she has applied throughout her career in the beverage industry.
Digital Strategy and Performance Tracking Initiatives
In her current role, Kristin Conrad is involved in digital channel growth initiatives and performance tracking. She collaborates with the broader Digital and eCommerce Center of Excellence to develop digital strategies and best practices. Her focus on performance metrics helps ensure that digital marketing efforts align with business objectives and enhance overall effectiveness.