Lauren K.
About Lauren K.
Lauren K. is an Activation Manager at Breakthru Beverage Group, specializing in supplier planning and social media management for Diageo Reserve. She has a background in art and design and experience in marketing and operations within the beverage industry.
Work at Breakthru Beverage Group
Lauren K. serves as the Activation Manager for Diageo Reserve at Breakthru Beverage Group since 2019. In this role, she leads supplier planning initiatives, which include organizing supplier meetings and programming communication to align with company leadership. She oversees fiscal marketing budgets to ensure full expenditure and works on strategies to reduce marketing costs effectively. Additionally, Lauren is responsible for planning and creating original content across various social media platforms, aiming to elevate the image of Diageo Reserve and achieve specific marketing goals.
Education and Expertise
Lauren K. studied at Emily Carr University of Art and Design from 2009 to 2013, where she completed a four-year program. She furthered her education by attending Lighthouse Labs from 2016 to 2017, where she achieved a Certificate in iOS development. Her educational background provides her with a strong foundation in both creative and technical skills, which she applies in her current role in marketing and social media management.
Background
Before joining Breakthru Beverage Group, Lauren K. gained experience in the hospitality and cannabis industries. She worked at Cactus Club Cafe as a Bartender, Server, and Trainer from 2016 to 2017. Following that, she served as a Territory Manager and Operations Specialist at Leafly Canada from 2017 to 2019. These roles contributed to her understanding of customer service and operational dynamics, which are essential in her current position.
Social Media Management
Lauren K. creates and manages a public profile for Diageo Reserve through social media channels such as Instagram, TikTok, and Reddit. She focuses on providing a cohesive voice for the brand across these platforms. By utilizing analytic tools, she identifies local market intelligence and opportunities, concentrating on consumer shifts, channel dynamics, and key account dynamics to inform her strategies.