Lauren Kemp
About Lauren Kemp
Lauren Kemp serves as the Activation Manager for Diageo Reserve, where she develops and implements brand activation programs and educational sessions for premium spirits. With a background in marketing and operations, she effectively manages budgets and enhances brand awareness across various platforms.
Work at Breakthru Beverage Group
Lauren Kemp serves as the Activation Manager for Diageo Reserve at Breakthru Beverage Group. In this role, she leads the development and implementation of local brand-consumer and brand-stakeholder activation programs for premium brands. Her responsibilities include managing marketing programs for notable brands such as Don Julio, Ciroc, Ketel One, and Johnnie Walker within British Columbia. She also oversees fiscal marketing budgets and has successfully reduced marketing costs for Diageo Reserve. Additionally, Lauren coordinates consumer samplings and educational sessions to enhance brand awareness.
Education and Expertise
Lauren Kemp holds a Bachelor of Fine Arts (BFA) from Emily Carr University of Art and Design, where she studied from 2009 to 2013. She furthered her education by obtaining a certificate in iOS development from Lighthouse Labs, completing her studies between 2016 and 2017. Her educational background supports her expertise in brand activation and marketing strategies, particularly in the beverage industry.
Background in the Beverage Industry
Before her current role, Lauren Kemp worked as a Territory Manager and Operations Specialist at Leafly Canada from 2017 to 2019 in the Vancouver area. Her experience in the beverage industry also includes a position at Cactus Club Cafe, where she worked as a Bartender, Server, and Trainer from 2016 to 2017. This diverse background has equipped her with valuable skills in customer engagement and brand representation.
Achievements in Brand Education
Lauren conducts high-level educational brand sessions, including Masterclasses, for key account staff. These sessions cover essential topics such as spirit history and mixology, contributing to the professional development of staff and enhancing their knowledge of Diageo Reserve's premium brands. She also develops and implements curated educational materials, including instructional videos and ambassador training programs, to further support brand education.