Lindsay Parmele
About Lindsay Parmele
Lindsay Parmele serves as the Director of National Accounts for E-Commerce and Convenience at Breakthru Beverage Group, where she focuses on enhancing purchasing and inventory management processes. With a strong background in sales management and a degree in Hospitality Administration, she excels in developing customer-specific business plans and improving internal sales processes.
Work at Breakthru Beverage Group
Lindsay Parmele serves as the Director of National Accounts - E-Commerce and Convenience at Breakthru Beverage Group, a position she has held since 2019. In this role, she supports the replenishment team by establishing a structured purchasing and inventory management process that aligns with the needs of customers, suppliers, and BBG houses. Parmele has been instrumental in developing new sales reports aimed at enhancing internal processes. She focuses on assisting supplier partners, internal teams, and customers to succeed across various sales channels, including Pure Play accounts, third-party marketplaces, and omni-channel retail accounts.
Previous Roles at Breakthru Beverage Group
Before her current role, Lindsay Parmele held several positions at Breakthru Beverage Group. She worked as a Sales Manager from 2016 to 2019, where she contributed to sales strategies and customer engagement. Prior to that, she served as a Trade Development Manager for four months in 2016, focusing on trade relations and development initiatives. Her career at Breakthru Beverage Group has spanned multiple roles, allowing her to gain extensive experience in sales and account management.
Education and Expertise
Lindsay Parmele has a solid educational background in hospitality and culinary arts. She earned a Bachelor of Applied Science (BASc) in Hospitality Administration/Management from Eastern Illinois University, where she studied from 1998 to 2001. Following this, she attended the Cooking and Hospitality Institute of Chicago, obtaining an Associate of Arts (AA) in Baking and Pastry Arts/Baker/Pastry Chef from 2001 to 2002. This combination of education has equipped her with a diverse skill set applicable to her roles in sales and account management.
Sales Strategies and Market Analysis
In her current role, Lindsay Parmele leads the development of customer-specific business plans that integrate both brick-and-mortar and online sales strategies. She utilizes sales analytics and customer investigation to create effective sales pitches. Parmele conducts regular communication with State Leadership, Assigned Accounts, and Suppliers to report on key performance indicators. Additionally, she directs the analysis of market share, consumer trends, and competitive practices to inform strategies for her customers.
Public Speaking and Communication Skills
Lindsay Parmele possesses exceptional skills in public speaking and presentations, which she identifies as one of her strengths. Her ability to communicate effectively is a crucial aspect of her role, enabling her to engage with various stakeholders, including suppliers and internal teams. Parmele's communication skills support her efforts in aligning sales strategies and reporting on performance metrics, contributing to the overall success of her initiatives.