Lorenzo Mattoni
About Lorenzo Mattoni
Lorenzo Mattoni serves as the Director of Brand Development at Breakthru Beverage Group, where he has worked since 2018. He has extensive experience in the beverage industry, previously holding the position of Italian wine specialist at Alliance Beverage from 2012 to 2016.
Work at Breakthru Beverage Group
Lorenzo Mattoni has been employed at Breakthru Beverage Group since 2016. He initially served as an Account Development Manager for two years before advancing to the role of Director of Brand Development in 2018. In this position, he focuses on brand strategy and development within the beverage industry. His work is based in Phoenix, Arizona, where he has contributed to the company's growth and market presence.
Education and Expertise
Lorenzo Mattoni studied at Liceo Scientifico, where he gained foundational knowledge that supports his career in brand development and account management. His educational background has equipped him with analytical skills and a scientific approach to problem-solving, which are essential in the beverage industry.
Background
Before joining Breakthru Beverage Group, Lorenzo Mattoni worked at Alliance Beverage as an Italian wine specialist from 2012 to 2016. This role allowed him to develop expertise in Italian wines and the broader beverage market. His experience at Alliance Beverage provided him with valuable insights into product selection and market trends.
Achievements
During his tenure at Breakthru Beverage Group, Lorenzo Mattoni has played a significant role in brand development initiatives. His contributions have helped shape the company's approach to market engagement and brand positioning. His previous experience as an Italian wine specialist also adds to his qualifications in the beverage sector.