Luke Merrill

Luke Merrill

National Chain Account Manager @ Breakthru Beverage Group

About Luke Merrill

Luke Merrill serves as the National Chain Account Manager at Breakthru Beverage Group, where he has worked since 2021. He has extensive experience in sales and relationship management within the beverage industry, having previously held various positions at E. & J. Gallo Winery and Associated Students of Colorado State University.

Current Role at Breakthru Beverage Group

Luke Merrill currently serves as the National Chain Account Manager at Breakthru Beverage Group. He has held this position since 2021 and operates out of Colorado, United States. In this role, he is responsible for managing relationships with national chain accounts, leveraging his extensive experience in the beverage industry to drive sales and develop strategic partnerships.

Previous Experience at Breakthru Beverage Group

Before his current position, Luke Merrill worked at Breakthru Beverage Group in various roles. He served as an Account Manager for E. & J. Gallo Winery from 2015 to 2020, where he focused on building relationships with suppliers and enhancing sales strategies. He later transitioned to the role of Field Sales Manager/District Manager for E. & J. Gallo Winery from 2020 to 2021, further solidifying his expertise in the beverage sector.

Experience at E. & J. Gallo Winery

Luke Merrill participated in the Management Development Program at E. & J. Gallo Winery from 2015 to 2017. This two-year program took place in Denver, Colorado, and provided him with foundational skills in management and sales within the beverage industry. His experience in this program contributed to his professional growth and understanding of the sales cycle.

Education and Expertise

Luke Merrill earned a Bachelor of Science in Marketing from Colorado State University, where he studied from 2012 to 2015. His academic background in marketing complements his professional experience, particularly in developing effective sales strategies. He also possesses strong communication, negotiation, and presentation skills, which are essential for success in his roles.

Early Career at Associated Students of Colorado State University

Before entering the beverage industry, Luke Merrill worked as the Deputy Director of Graphic and Web Design for the Associated Students of Colorado State University from 2014 to 2015. In this role, he was responsible for overseeing graphic and web design projects, which helped him develop valuable skills in project management and design.

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