Marisa Paterson
About Marisa Paterson
Marisa Paterson is the Mountain Wine Sales Training Manager at Breakthru Beverage Group, where she has been instrumental in onboarding and training new sales representatives. She holds a Bachelor's Degree in Business Administration from Colorado State University and has a strong background in wine education and sustainable practices.
Work at Breakthru Beverage Group
Marisa Paterson currently holds the position of Mountain Wine Sales Training Manager at Breakthru Beverage Group, a role she has occupied since 2021. In this capacity, she has played a significant role in the reorganization of Mountain Wine following the Sirius acquisition. She has successfully onboarded and trained over 15 new Sales Representatives, enhancing the team's capabilities. Prior to her current role, she worked as a Mountain Wine Sales Representative for Breakthru Beverage Group from 2019 to 2021, where she gained valuable experience in sales and product knowledge.
Education and Expertise
Marisa Paterson earned her Bachelor’s Degree in Business Administration from Colorado State University, completing her studies from 2015 to 2019. During her time at the university, she was actively involved in various organizations, including serving as a member of Delta Sigma Pi - Mu Rho Chapter from 2015 to 2019, where she was part of the Executive Committee. Additionally, she passed the WSET Level 3 exam with Merit, demonstrating her advanced knowledge in wines and spirits, which supports her current role in sales training.
Background
Before her tenure at Breakthru Beverage Group, Marisa Paterson worked as a Campus Ambassador for The Coca-Cola Company from 2017 to 2019 in the Fort Collins, Colorado area. This role allowed her to develop skills in marketing and brand representation. She also served as a Student Coordinator for the Mentoring Program at Colorado State University College of Business from 2018 to 2019, where she contributed to student development initiatives. Her diverse background in sales, marketing, and education has equipped her with a well-rounded skill set.
Achievements
Marisa Paterson has made notable contributions to her field, including co-creating and facilitating a 9-week tasting program aimed at educating team members on the product portfolio and WSET principles. Her commitment to professional development is evident in her efforts to promote green living and sustainable enterprise outside of her professional role. Additionally, she serves as the captain of E-Commerce, where she focuses on supplier initiatives and distribution of top Drizly SKUs, further showcasing her leadership and strategic planning abilities.