Max Borrowman
About Max Borrowman
Max Borrowman is the Reserve Brand Activation Manager at Breakthru Beverage Group in Vancouver, Canada, where he has worked since 2019. He holds a Bachelor of Arts in Economics from the University of Victoria and has extensive experience in brand education and social media marketing.
Work at Breakthru Beverage Group
Max Borrowman serves as the Reserve Brand Activation Manager at Breakthru Beverage Group. He has held this position since 2019, contributing to the company's brand strategy and activation efforts in Vancouver, British Columbia. His role involves leading brand education seminars and utilizing social media marketing to enhance brand visibility. Under his management, the company recognized him as the Reserve Manager of the Year in 2020.
Education and Expertise
Max Borrowman studied at the University of Victoria, where he earned a Bachelor of Arts (B.A.) in Economics from 2004 to 2008. He furthered his education in the beverage industry by completing Bar Smarts training at Pernod Ricard. He also attended the Wine & Spirit Education Trust, achieving Level 2 in Wine in 2011 and Level 3 in Spirits in 2021. His educational background supports his extensive knowledge in spirits and wine.
Background
Prior to his current role, Max Borrowman worked as a bartender at Fairmont Pacific Rim from 2010 to 2015. His experience in the hospitality industry laid the foundation for his expertise in spirits and brand activation. He played a significant role in the opening of Torafuku, a restaurant that received recognition as Vancouver's Best New Restaurant in 2015.
Achievements
Max Borrowman has been recognized for his skills in the beverage industry, finishing as a finalist in the Diageo World Class Cocktail Competition in 2016. His accomplishments include being awarded the title of Reserve Manager of the Year by Breakthru Beverage in 2020, highlighting his contributions to brand activation and education.