Melissa Wall
About Melissa Wall
Melissa Wall is an experienced professional in account development, currently working at Breakthru Beverage Group since 2020. She has held various director-level roles at 3x3 Insights and Loeb Enterprises, focusing on product success, partner success, and trade marketing.
Current Role at Breakthru Beverage Group
Melissa Wall currently holds the position of Account Development at Breakthru Beverage Group, a role she has been in since 2020. In this capacity, she focuses on developing and managing accounts within the beverage distribution sector. Her experience in this role builds on her extensive background in sales operations and marketing.
Previous Experience at 3x3 Insights
Prior to her current role, Melissa Wall worked at 3x3 Insights in various director-level positions from 2017 to 2020. She served as Director of Trade Marketing, Director of Partner Success, and Director of Product Success. Her responsibilities included overseeing marketing strategies, enhancing partner relationships, and ensuring product success within the organization.
Background in Sales Operations
Melissa has a strong background in sales operations, having worked as Director of Sale Operations at Loeb Enterprises from 2015 to 2020. This role involved managing sales strategies and operations for the company’s beverage division. Her expertise in this area has contributed to her effectiveness in account development and marketing.
Educational Qualifications
Melissa Wall graduated from Quinnipiac University with a Bachelor's degree in Marketing, completing her studies from 2008 to 2012. Additionally, she studied abroad at Lorenzo Di Medici in 2011 and earned a Sommelier Certificate from Boston College from 2014 to 2015. Her educational background supports her professional expertise in marketing and sales.
Early Career and Internships
Melissa's early career includes various internships and entry-level positions that laid the foundation for her professional journey. She interned at Alcone in 2010 and Loeb Enterprises in 2011, and worked as an Executive Assistant at Blackheath Beverage Group in 2011. These roles provided her with initial exposure to the marketing and beverage industries.