Michael Cole
About Michael Cole
Michael Cole serves as the Vice President of Marketing at Breakthru Beverage Group, where he has worked since 2014. He has a background in sales and customer management, having held positions at Infinera, Bacardi, and Actelis Networks.
Work at Breakthru Beverage Group
Michael Cole serves as the Vice President of Marketing at Breakthru Beverage Group, a position he has held since 2014. In this role, he is responsible for creating and presenting selling information, which is essential for driving sales and marketing strategies. He focuses on maintaining and building key account relationships, both on and off premise, to enhance the company's market presence in Maryland and beyond.
Education and Expertise
Michael Cole studied at Salisbury University, where he earned a Bachelor of Arts degree in History from 1994 to 1997. He also completed his high school education at Mt. Hebron High School from 1990 to 1993. His educational background supports his expertise in managing supplier operations and interfacing within the distributor environment, which are critical skills in his current role.
Background
Prior to his tenure at Breakthru Beverage Group, Michael Cole held several positions in the beverage and technology sectors. He worked as the State Manager for Bacardi in Maryland from 2010 to 2014. Before that, he served as the Director of Sales for Actelis Networks in the Baltimore area from 2005 to 2010. Additionally, he was the Senior Head of Customer Team at Infinera from 2018 to 2021, where he further developed his leadership and customer relationship skills.
Professional Experience
Michael Cole has extensive experience in the beverage industry, having worked in various roles that emphasize sales and marketing. His position as State Manager at Bacardi involved overseeing operations in Maryland, while his role at Actelis Networks focused on sales management in the North East. His experience at Infinera as Senior Head of Customer Team further solidified his capabilities in customer relations and team leadership.