Michael Jenkins
About Michael Jenkins
Michael Jenkins is a Trade Channel Manager at Breakthru Beverage, where he has worked since 2016. He has extensive experience in brand management and marketing, having held various roles at notable companies including Judge & Dolph, United Distillers, and Wirtz Beverage Illinois.
Current Role at Breakthru Beverage Group
Michael Jenkins serves as the Trade Channel Manager at Breakthru Beverage, a position he has held since 2016. In this role, he manages field sales teams and supplier agencies to execute strategies aimed at growing brand share. He is responsible for developing and delivering annual channel-specific business plans that include revenue and volume objectives. His efforts contribute to the overall performance and success of the company's trade channels.
Previous Experience in the Beverage Industry
Prior to his current role, Michael Jenkins accumulated extensive experience in the beverage industry. He worked at Wirtz Beverage Illinois, LLC as On Premise Channel Manager from 2007 to 2015. Before that, he served as Brand Manager at Judge & Dolph from 2003 to 2006 and held various positions at United Distillers, including Field Marketing Manager for the Eastern Region and Sales Manager. His career in the industry began at Diageo, where he was Market Manager for Strategic Segments from 1999 to 2003.
Education and Expertise
Michael Jenkins holds a Bachelor of Science degree in Communication from Northwestern University. His educational background has equipped him with the skills necessary for effective communication and strategic planning within the beverage industry. His expertise includes developing key performance metrics in partnership with supplier leadership, which enhances operational efficiency and drives business growth.
Achievements in the Beverage Sector
In recognition of his contributions to the beverage industry, Michael Jenkins won the 2018 Channel of the Year Award at Breakthru Beverage. This award highlights his effectiveness in managing trade channels and executing successful strategies that lead to significant business outcomes.