Michael Oliver

Michael Oliver

Key Account Manager @ Breakthru Beverage Group

About Michael Oliver

Michael Oliver is a Key Account Manager at Breakthru Beverage Group, recognized for implementing a successful procurement venture with Kroger that resulted in significant revenue growth. He has extensive experience in sales and account management, overseeing a portfolio that includes the company's largest wine supplier in the Illinois market.

Work at Breakthru Beverage Group

Michael Oliver has held multiple positions at Breakthru Beverage Group, starting as a Merchandiser from 2013 to 2014. He progressed to roles such as Sales Representative - Retail from 2014 to 2015, Sales Consultant - General Market Fine Wine from 2016 to 2018, and Field Sales Manager - Retail from 2018 to 2019. He served as Field Sales Manager - General Market Fine Wine for seven months in 2020. Currently, he is the Key Account Manager, a position he has held since 2020. In this role, he manages a significant portfolio that includes the company's largest wine supplier across corporate retail chains in the Illinois market.

Education and Expertise

Michael Oliver studied at Miami University, where he obtained a Bachelor of Science (B.S.) in Kinesiology and Health from 2009 to 2013. He also pursued a minor in Marketing at the same institution from 2011 to 2013. His educational background provides a foundation for his expertise in sales and account management within the beverage industry.

Achievements in Revenue Growth

In his role as Key Account Manager, Michael Oliver implemented an expanded procurement venture with Kroger, resulting in triple-digit revenue growth in 2020. He also generated over $2 million in growth within Kroger over the past two years. Additionally, he led initiatives that accounted for $4.1 million in revenue in 2021 through strategic partnerships, showcasing his ability to drive significant financial results.

Background in Sales Management

Michael Oliver's background in sales management spans several years and various roles within Breakthru Beverage Group. His responsibilities have included overseeing a total account revenue of $13.5 million. His experience in managing sales teams and developing strategic partnerships has contributed to his success in the beverage industry.

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