Michelle Weaver (Ried)
About Michelle Weaver (Ried)
Michelle Weaver (Ried) serves as the Senior Director of Commercial Analytics and Insights at Breakthru Beverage Group, where she has worked since 2022. With a background in analytics and business management, she has previously held various roles at Breakthru Beverage Group and the University of Colorado Boulder.
Current Role at Breakthru Beverage Group
Michelle Weaver currently serves as the Senior Director of Commercial Analytics and Insights at Breakthru Beverage Group. In this role, she focuses on utilizing consumer and sales insights to drive business decisions. She aims to enhance supplier and customer partnerships, contributing to revenue growth. Her work involves creating alignment with local markets to support the company's objective of being the easiest distributor to work with. She has been in this position since 2022.
Previous Experience at Breakthru Beverage Group
Michelle Weaver has extensive experience at Breakthru Beverage Group, where she worked in various analytics roles. She served as the Director of Analytics and Business Management in Colorado from 2016 to 2021. Following this, she held the position of Director of Analytics for National Accounts from 2021 to 2022. During her tenure, she played a pivotal role in enhancing the company's analytics strategy and fostering a data-driven culture.
Education and Professional Development
Michelle Weaver studied at the University of Colorado Boulder, where she earned a Bachelor of Arts in Business Administration with a focus on Operations Management and Economics, achieving a Bachelor of Science from 2006 to 2010. She also completed an Executive Education program at Columbia Business School in 2020, focusing on Women in Leadership: Expanding Influence and Leading Change.
Early Career at University of Colorado Boulder
Before her roles in the beverage industry, Michelle Weaver worked at the University of Colorado Boulder. She served as the Executive Education Student Event Coordinator from 2009 to 2010 and was a Student Assistant at the Leeds School of Business, specifically in the Center for Ethics and Social Responsibility, for nine months during the same period.
Contributions to Breakthru Beverage Group
In her current and previous roles at Breakthru Beverage Group, Michelle Weaver has contributed significantly to strengthening the Analytics & Insights function. She focuses on inspiring an analytical mindset within the organization, which supports the company's overall strategic goals.