Mike Mc Kenna
About Mike Mc Kenna
Mike McKenna serves as the Regional Key Account Manager at Breakthru Beverage Group, where he has worked since 2017, managing a portfolio of well-known brands. He has extensive experience in the beverage industry, having held various sales and management positions at notable companies.
Work at Breakthru Beverage Group
Mike McKenna has served as the Regional Key Account Manager at Breakthru Beverage Group since 2017. In this role, he manages a diverse portfolio that includes well-known brands such as Smirnoff, Crown Royal, Captain Morgan, Johnnie Walker, Guinness, Kendall Jackson, and Baileys. His responsibilities involve developing strategic partnerships and overseeing key accounts in the Toronto, Canada area.
Previous Experience in Beverage Industry
Prior to his current position, Mike McKenna held various roles in the beverage industry. He worked at Labatt Breweries of Canada as a Territory Manager from 2009 to 2012 and as a Sales Representative from 2007 to 2009. He also served as a District Sales Manager at Corby Distilleries Limited from 2012 to 2014 and as an Area Sales Manager at Amsterdam Brewing Co. from 2016 to 2017. Additionally, he worked as a Key Account Specialist at OLG from 2014 to 2016.
Education and Expertise
Mike McKenna studied at Ryerson University, where he earned a Bachelor of Commerce degree with a major in Marketing and a minor in Law from 2001 to 2005. His educational background provides a strong foundation for his expertise in sales and account management within the beverage industry.
Achievements in Sales Growth
Throughout his career, Mike McKenna has achieved notable sales growth. He secured a 14.4% increase in Diageo On Premise Spirits Volume, translating to an additional 1,220 cases as of April 2019. He also led Ontario in keg beer sales growth for the fiscal year 2018, selling 5,499 kegs, which marked a 4.3% increase. Furthermore, he increased Diageo Spirits Share by 4.9%, reaching 44.3% year-to-date.
Event Management and Partnerships
In his role, Mike McKenna has successfully secured partnerships and managed large-scale events, including Oktoberfest, Ever After, and Park Jam. His experience in event management complements his sales expertise, allowing him to enhance brand visibility and consumer engagement.