Mindy Basham (Bumba)
About Mindy Basham (Bumba)
Mindy Basham, also known as Bumba, serves as the Trade Marketing Manager at Breakthru Beverage Group, where she has worked since 2016. She has a background in graphic design and has held various marketing roles within the company since 2006.
Work at Breakthru Beverage Group
Mindy Basham has been employed at Breakthru Beverage Group since 2014. She initially served as a Promotions Specialist from 2006 to 2009, followed by a role as Account Development Specialist from 2009 to 2014. In 2016, she transitioned to her current position as Trade Marketing Manager, where she has worked for eight years. Her responsibilities in these roles have included developing marketing strategies and managing promotional activities to enhance brand visibility.
Previous Experience at Alter Communications
Before joining Breakthru Beverage Group, Mindy Basham worked at Alter Communications as a Graphic Designer from 2003 to 2006. During her three years in this position, she contributed to various design projects, enhancing her skills in visual communication and graphic design within the Baltimore, Maryland area.
Education and Expertise
Mindy Basham studied at Towson University, where she earned a Bachelor of Science degree in Visual Communications with a focus on Graphic Design. This educational background has provided her with a solid foundation in design principles and marketing strategies, which she has applied throughout her career in the beverage industry.
Career Progression in Marketing
Mindy Basham's career in marketing has shown a clear trajectory of growth and increasing responsibility. After her initial role as Promotions Specialist at Breakthru Beverage Group, she advanced to Account Development Specialist and later to Marketing Development Specialist before assuming her current role as Trade Marketing Manager. This progression highlights her expertise in trade marketing and her ability to adapt to various marketing functions.