Renae Shike
About Renae Shike
Renae Shike is a District Manager at Breakthru Beverage Group, where she has worked since 2016, focusing on strategic growth in Southeastern Kenosha and Racine counties. She has a background in sales automation from Abbott and holds a Bachelor's degree in Business Administration from Herzing University.
Work at Breakthru Beverage Group
Renae Shike has served as District Manager at Breakthru Beverage Group since 2016. In this role, she develops and implements long-term strategic visions with key local accounts in Southeastern Kenosha and Racine counties. Her responsibilities include driving volume and profit growth in the on-premise channel. She focuses on customer engagement through annual and monthly assessments of customer and brand performance. Shike also provides creative solutions, including menus, drink lists, and promotions, to enhance sales and customer interaction.
Previous Experience at Abbott
Before joining Breakthru Beverage Group, Renae Shike worked at Abbott from 2000 to 2007. In her role in Sales Force Automation, she gained valuable experience that contributed to her skills in sales and customer management. This seven-year tenure provided her with a strong foundation in driving sales and understanding market dynamics.
Education and Expertise
Renae Shike studied at Herzing University, where she earned a Bachelor's degree in Business Administration and Management from 2013 to 2016. Her academic background equips her with the knowledge and skills necessary for effective management and strategic planning in her current role. Shike's education complements her practical experience in the beverage industry.
Sales Strategies and Techniques
In her current position, Renae Shike utilizes socially facilitated selling techniques to enhance operations. These techniques focus on improving consumer and retailer management, which is essential for driving sales in the competitive beverage market. Her approach includes developing tailored solutions that meet the specific needs of her clients.