Richard Havrilla, Css, Csw, Wset Ii
About Richard Havrilla, Css, Csw, Wset Ii
Richard Havrilla serves as the Chain Marketing Manager - Off Premise at Breakthru Beverage Group, where he has worked since 2020. He specializes in negotiating profit margins and developing marketing programs to enhance sales for Fine Wine & Good Spirits stores in Pennsylvania.
Work at Breakthru Beverage Group
Richard Havrilla currently serves as Chain Marketing Manager - Off Premise - PLCB at Breakthru Beverage Group, a position he has held since 2020 in Philadelphia, Pennsylvania. In this role, he negotiates profit margin options to align the interests of the Pennsylvania Liquor Control Board and supplier partners. He develops monthly concept sale marketing programs aimed at enhancing sales performance specifically for Fine Wine & Good Spirits stores. Additionally, he analyzes market trends and category segments to provide strategic advice to supplier partners regarding portfolio presentations.
Previous Experience at Breakthru Beverage Group
Prior to his current role, Richard Havrilla worked as a Sales Account Executive at Breakthru Beverage Group from 2013 to 2016 in the Greater Pittsburgh Area. In this capacity, he focused on evaluating brand performance across segments to identify items needing additional support to meet sales thresholds. He also transitioned into the role of Field Sales Manager - On Premise in 2016, where he has been for the past eight years, contributing to the company's sales strategy.
Education and Expertise
Richard Havrilla graduated Cum Laude from Indiana University of Pennsylvania with a Bachelor of Science (B.S.) in Marketing, completing his studies from 2004 to 2008. His educational background provides a strong foundation for his expertise in marketing strategies, sales performance analysis, and brand management within the beverage industry.
Professional Background
Before joining Breakthru Beverage Group, Richard Havrilla worked as a Sales Account Executive at Toshiba Business Systems from 2012 to 2013 in the Greater Pittsburgh Area. His experience in sales roles has equipped him with skills in negotiation, market analysis, and strategic planning, which he applies in his current position to optimize revenue opportunities and enhance product selections.