Richelle Milne

Richelle Milne

Key Account Manager Lcbo @ Breakthru Beverage Group

About Richelle Milne

Richelle Milne is a Key Account Manager at Breakthru Beverage Group, where she manages the Wine & Craft Spirit portfolio for LCBO. With over a decade of experience in the beverage industry and a background in environmental studies, she emphasizes sustainability in her work.

Work at Breakthru Beverage Group

Richelle Milne has held multiple positions at Breakthru Beverage Group, contributing to her extensive experience in the beverage industry. She began her tenure as a Territory Manager from 2016 to 2019, where she focused on sales and market development. Following this role, she served as Regional Trade Development Manager from 2019 to 2021, enhancing trade relationships and strategic initiatives. Currently, she works as a Key Account Manager for LCBO, a position she has held since 2021. In this role, she manages the Wine & Craft Spirit portfolio, overseeing key accounts and driving sales strategies for Canada's largest beverage retailer.

Education and Expertise

Richelle Milne holds a Bachelor of Management degree from Dalhousie University, where she studied Environment, Sustainability & Society from 2009 to 2014. This educational background informs her approach to sustainability within the beverage industry. Additionally, she has pursued further education in data analytics, earning a certificate from BrainStation in 2021. Richelle also completed the WSET Level 2 program in 2015, obtaining a certificate that deepens her knowledge of wine and spirits.

Background in the Beverage Industry

With over a decade of experience in the beverage industry, Richelle Milne has developed a comprehensive skill set in both sales and management roles. Before her time at Breakthru Beverage Group, she worked as a Field Sales Associate at Mark Anthony Group from 2014 to 2016. Her career also includes leadership roles at RIDE CYCLE CLUB, where she served as Studio Lead from 2019 to 2020 and as Front Desk Staff from 2018 to 2019. Earlier in her career, she gained experience as a Leadership Counsellor at YMCA Canada in 2012.

Professional Development and Certifications

Richelle Milne has actively pursued professional development throughout her career. She completed the WSET Level 2 certification in 2015, which provided her with a solid foundation in wine and spirits knowledge. In 2021, she further enhanced her skill set by obtaining a certificate in Data Analytics from BrainStation. These certifications complement her practical experience in the beverage industry and support her current role managing the Wine & Craft Spirit portfolio at LCBO.

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