Samuel Anderson
About Samuel Anderson
Samuel Anderson serves as the Director of Trade Development at Breakthru Beverage Group, where he strategically positions supplier partner brands to enhance market performance. He has extensive experience in sales and marketing across various companies in the beverage industry.
Work at Breakthru Beverage Group
Samuel Anderson has served as the Director of Trade Development at Breakthru Beverage Group since 2013. In this role, he focuses on strategically positioning supplier partner brands in the market to enhance volume, distribution, revenue, and profit. He manages a diverse portfolio of over 200 supplier relationships across seven different commodities, including beer, spirits, wine, water, mixes, soda, and energy drinks. Anderson leads a team that includes 11 Business Managers, 1 Channel Manager, and 2 Trade Analysts, contributing to the company's operational success.
Previous Experience in Sales and Marketing
Before his current position, Samuel Anderson held various roles in sales and marketing across several prominent companies. He worked at Diageo as Director of Sales from 2008 to 2010 and previously served as District Manager from 1993 to 1997. He also held positions at Brown-Forman as Assistant Vice President Director of National Accounts and Brand Business Manager from 1998 to 2008. His experience includes managing teams and developing strategies that drive brand growth and market presence.
Education and Expertise
Samuel Anderson has a strong educational background in business and management. He studied Management at the University of Virginia Darden School of Business from 2001 to 2002. He also holds a Master of Business Administration from the University of Phoenix, completed between 2001 and 2003. Additionally, he earned a Master's degree in Organizational Leadership from Villanova University in 2006. His academic credentials complement his extensive experience in trade development and sales management.
Career History in the Beverage Industry
Anderson's career in the beverage industry spans several decades and includes significant roles at various companies. He worked at E. & J. Gallo Winery as Field Marketing Manager from 1987 to 1993 and at The Coca-Cola Company as Senior Sales Development Manager for one year in 1997. He also served as Manager of Team Sales at Kellogg Company from 2011 to 2013. His diverse experiences have equipped him with a comprehensive understanding of market dynamics and brand positioning.