Shelley De Lair
About Shelley De Lair
Shelley De Lair is a Senior Buyer at Breakthru Beverage Group, with a background in retail and consumer studies from the University of Arizona. She has extensive experience in various roles at Neiman Marcus and Dillard's Inc., spanning over two decades in the retail industry.
Work at Breakthru Beverage Group
Shelley De Lair has been employed at Breakthru Beverage Group as a Senior Buyer since 2020. In this role, she is responsible for sourcing and purchasing products, managing vendor relationships, and analyzing market trends to optimize the company's inventory and product offerings. Her experience in the beverage industry contributes to her effectiveness in this position, allowing her to make informed decisions that align with the company's strategic goals.
Education and Expertise
Shelley De Lair earned a Bachelor of Science degree in Retail and Consumer Studies from the University of Arizona. This educational background provides her with a solid foundation in retail management, consumer behavior, and merchandising strategies. Her academic training supports her professional roles, enabling her to apply theoretical knowledge to practical situations in the retail sector.
Background in Retail Management
Shelley De Lair has extensive experience in retail management, having worked at Neiman Marcus in various capacities from 1998 to 2005. She served as a Department Manager for Contemporary Sportswear, an Assistant Buyer, and a Senior Merchandise Planner during her tenure. Following her time at Neiman Marcus, she worked as a Buyer/Brand Builder at Dillard's Inc. from 2005 to 2009. Additionally, she worked as a Consultant at Winston Retail from 2018 to 2020, further enhancing her expertise in the retail landscape.
Career Progression at Neiman Marcus
During her time at Neiman Marcus, Shelley De Lair held multiple roles that contributed to her professional development. She began as an Assistant Buyer and progressed to Senior Merchandise Planner, gaining valuable experience in product selection, inventory management, and sales forecasting. Her work in Scottsdale, AZ, and the Dallas/Fort Worth Area equipped her with a diverse skill set applicable to various retail environments.
Experience at Dillard's Inc.
Shelley De Lair worked at Dillard's Inc. as a Buyer/Brand Builder from 2005 to 2009. In this role, she focused on developing brand strategies and managing product assortments to meet customer needs. Her experience at Dillard's further solidified her expertise in the retail industry, allowing her to refine her skills in buying and merchandising.