Sue Frantz
About Sue Frantz
Sue Frantz serves as the Director of Marketing at Breakthru Beverage Group and has held the position of Director of Trade Marketing at Majestic Wine & Spirits since 2012. She specializes in relationship building within the Pennsylvania Liquor Control Board and has extensive experience in the wine and spirits industry.
Work at Breakthru Beverage Group
Sue Frantz serves as the Director of Marketing at Breakthru Beverage Group, a position she has held since 2018. In this role, she focuses on marketing strategies that enhance brand visibility and drive sales within the Greater Philadelphia Area. Frantz's responsibilities include overseeing marketing initiatives and managing a team dedicated to executing various promotional activities. Her experience in the wine and spirits industry supports her efforts in developing effective marketing campaigns.
Current Role at Majestic Wine & Spirits
In addition to her role at Breakthru Beverage Group, Sue Frantz has been the Director of Trade Marketing at Majestic Wine & Spirits since 2012. Based in Wayne, PA, she has coordinated numerous events, including the PLCB Wine Festivals and the Philadelphia Flower Show. Frantz specializes in building relationships with key personnel at the Pennsylvania Liquor Control Board (PLCB), which enhances her effectiveness in trade marketing.
Education and Expertise
Sue Frantz earned a Bachelor of Science (B.S.) degree in Marketing from Miami University. Her educational background provides a strong foundation for her extensive experience in the wine and spirits industry. Frantz possesses skills in strategic business planning, market analysis, and lead generation, which contribute to her success in marketing roles. She also has expertise in website creation, content management, and graphic design.
Event Coordination Experience
Frantz has coordinated various high-profile events, including the PLCB Wine Festivals, the Philadelphia Flower Show, and Fine Spirit and Whiskey Festivals. Her experience in event coordination highlights her ability to manage large-scale projects and engage with diverse audiences. These events serve as platforms for promoting products and enhancing brand recognition within the industry.
Team Management and Sales Support
As a Director of Marketing, Sue Frantz manages a team of over 30 contract personnel who conduct in-store tastings funded by suppliers. This role involves providing sales support through the creation of custom point-of-sale materials and coordinating trade shows. Her leadership in managing personnel and resources is essential for executing effective marketing strategies.