Supreet Hassler
About Supreet Hassler
Supreet Hassler is the Director of Trade Marketing for National Accounts Off Premise at Breakthru Beverage Group, where he has worked since 2020. He has extensive experience in marketing, particularly in the wine and spirits industry, with previous roles at Diageo and Astoria Federal Savings.
Current Role at Breakthru Beverage Group
Supreet Hassler serves as the Director of Trade Marketing, National Accounts Off Premise at Breakthru Beverage Group. In this role, which he has held since 2020, he focuses on developing and implementing marketing strategies tailored for off-premise national accounts. His responsibilities include overseeing trade marketing initiatives and ensuring alignment with the company's overall marketing objectives.
Previous Experience at Breakthru Beverage Group
Prior to his current position, Supreet Hassler worked at Breakthru Beverage Group as the Director of Marketing for Diageo and Moet Hennessy from 2018 to 2020. During this two-year tenure, he was responsible for executing marketing strategies that enhanced brand visibility and market penetration within the wine and spirits sector.
Professional Background in Marketing
Supreet Hassler has a diverse background in marketing within the beverage industry. He held various roles at Diageo, including Brand Marketing for Crown Royal and North American Whiskey from 2015 to 2017. His experience also includes a position as Training & Process Manager at Empire Merchants from 2012 to 2015, where he focused on training and process improvement for Diageo and Moet Hennessy.
Education and Academic Qualifications
Supreet Hassler studied at Stony Brook University, where he earned a Bachelor of Arts (B.A.) in Economics. This academic foundation has contributed to his analytical skills and understanding of market dynamics, which are essential in his marketing roles.
Skills in Marketing and Event Coordination
Supreet Hassler possesses skills in experiential marketing and social/digital strategy. He has experience in event planning and coordination, executing marketing strategies at both national and local levels. His expertise also includes developing brand purpose and strategic partnerships within the wine and spirits industry.