Tom Parker
About Tom Parker
Tom Parker serves as the Vice President of Commercial Excellence at Breakthru Beverage Group, bringing extensive experience in shopper marketing and consultative selling. His career spans various roles in both the manufacturer and distribution sectors, including positions at Diageo and Information Resources, Inc.
Work at Breakthru Beverage Group
Tom Parker currently serves as Vice President of Commercial Excellence at Breakthru Beverage Group, a position he has held since 2021. In this role, he focuses on enhancing commercial strategies and driving business growth within the organization. Prior to this, he worked as the Director of Trade Development at Breakthru Beverage Group from 2016 to 2021. His tenure at the company has contributed to a deeper understanding of the beverage distribution landscape.
Previous Experience at Diageo
Tom Parker worked at Diageo in various capacities from 2004 to 2011. He served as Category Manager for National Accounts from 2004 to 2007, followed by his role as Chain Manager for Illinois and Indiana Spirits from 2008 to 2011. His experience at Diageo provided him with insights into brand management and strategic account planning in the spirits industry.
Education and Expertise
Tom Parker earned a Bachelor of Science degree in Management from Purdue University - Krannert School of Management, where he studied from 1991 to 1995. He possesses expertise in shopper marketing, focusing on consumer behavior at the point of purchase. His background also includes consultative selling, which emphasizes understanding customer needs and delivering tailored solutions.
Background in the Wholesale Industry
Tom Parker has extensive experience in both the manufacturer and distribution sectors of the beverage industry. His roles have provided him with a comprehensive understanding of the wholesale industry, enabling him to navigate the complexities of market dynamics effectively. His diverse background supports his strategic approach to commercial excellence.
Experience at Information Resources, Inc.
Before joining Diageo, Tom Parker worked at Information Resources, Inc. as Director of Client Service from 2000 to 2004. This role involved managing client relationships and delivering insights that informed marketing strategies. His experience in client service has contributed to his skills in consultative selling and customer engagement.