Tressa Patton
About Tressa Patton
Tressa Patton is a Business Manager at Breakthru Beverage Group, where she has worked since 2003. With a background in sales and portfolio management at Alliance Beverage, she specializes in managing wine portfolios and developing marketing strategies to support brand growth.
Work at Breakthru Beverage Group
Tressa Patton has been employed at Breakthru Beverage Group as a Business Manager since 2003. In this role, she manages a variety of premium and ultra-premium wine portfolios, focusing on profitability and sales growth. Her responsibilities include developing budgets and forecasting for all suppliers within her portfolio. Patton coordinates supplier market visits, dinners, and sales blitzes to enhance brand visibility and support sales initiatives. She implements marketing and sales programs that target independent retail, chains, and on-premise accounts to increase consumer awareness and trade education.
Previous Experience at Alliance Beverage
Prior to her current role, Tressa Patton worked at Alliance Beverage in various capacities. She served as a Sales Representative from 1995 to 1998 in Phoenix, Arizona, where she gained valuable experience in sales and customer relations. Following this position, she transitioned to the role of Portfolio Manager from 1998 to 2001, also in Phoenix. In these roles, Patton developed skills in brand management and market strategy, which have contributed to her success in her current position.
Education and Expertise
Tressa Patton studied at Glendale High School before pursuing higher education at Arizona State University. She earned a Bachelor of Science degree in Business, completing her studies from 1984 to 1990. Patton's educational background has provided her with a solid foundation in business principles, which she applies in her current role. She is extremely computer literate, with proficiency in various software programs, including Windows applications such as Excel, PowerPoint, and Word, as well as DSS, SAP, and Diver.
Skills in Portfolio Management
Tressa Patton possesses exceptional math skills that aid her in portfolio management. She is responsible for growing the gross profit of her portfolio, which involves analyzing market trends and making data-driven decisions. Her ability to negotiate goals and support brand growth within specific market channels is a key aspect of her role. Patton's expertise in managing wine portfolios allows her to effectively balance profitability with brand development.