Wes Doyle
About Wes Doyle
Wes Doyle serves as the Director of Trade Development at Breakthru Beverage Group, where he has worked since 2013. He has a background in engineering and sales, with previous roles at Boeing and Diageo, and has significantly contributed to the company's growth in gross profit and net revenue.
Work at Breakthru Beverage Group
Wes Doyle has served as the Director of Trade Development at Breakthru Beverage Group since 2013. In this role, he has directed a team that includes Business Managers, a Finance Manager, a Reserve Brands Manager, and a Business Analyst. His contributions have led to significant financial improvements, including a 30.1% increase in Gross Profit Dollars and a 23.9% increase in Core Supplier Net Revenue since 2014. Doyle also exceeded display goal attainment by 137% and developed programs that resulted in top performance for innovation launches and channel execution KPIs. He is an active member of the company's Women's Resource Group.
Previous Experience at Diageo
Before joining Breakthru Beverage Group, Wes Doyle worked at Diageo in various roles from 2003 to 2007 and from 1998 to 2003. His positions included Trade Marketing Manager for multiple states, State Sales Manager for Colorado, and Market Operations Manager for the Southwest IMC. During his tenure, he achieved the #1 position in Breakthru Beverage Group for Diageo PODs and managed distributor relationships in North and West Texas. His experience at Diageo provided him with a strong foundation in sales and marketing within the beverage industry.
Career at The Charmer Sunbelt Group
Wes Doyle worked at The Charmer Sunbelt Group from 2007 to 2013 in various capacities, including Division Sales Manager for Off Premise and Business Manager for MHUSA. He also served as a Business Analyst for Pinnacle from 2009 to 2010. His roles involved overseeing sales strategies and managing business operations, contributing to his extensive experience in the beverage distribution sector. His time at The Charmer Sunbelt Group helped him develop skills in sales management and business analysis.
Engineering Background at Boeing
Wes Doyle began his career at Boeing, where he worked from 1988 to 1995 in various engineering roles, including Senior Project Engineer, Senior Process Engineer, and Advanced-Manufacturing Engineer. His work took place in Dallas, TX, and provided him with a solid engineering foundation. This experience in project management and process improvement has likely influenced his later roles in trade development and sales management.
Education and Expertise
Wes Doyle holds a Bachelor's of Science degree in Manufacturing Technology from Indiana State University, where he studied from 1982 to 1986. He also completed his high school education at Center Grove High School from 1978 to 1982. His educational background in manufacturing technology complements his extensive experience in engineering and trade development within the beverage industry.