Wyatt Wilkinson

Wyatt Wilkinson

Beer Business Manager @ Breakthru Beverage Group

About Wyatt Wilkinson

Wyatt Wilkinson is a Beer Business Manager at Breakthru Beverage Group in Denver, Colorado, where he has worked since 2021. He has extensive experience in the beverage industry, having held various roles at Columbia Distributing and Hensley Beverage Company, and he specializes in managing brewery portfolios and market conditions.

Current Role at Breakthru Beverage Group

Wyatt Wilkinson serves as the Beer Business Manager at Breakthru Beverage Group in Denver, Colorado. He has held this position since 2021, focusing on managing a portfolio of breweries and understanding market conditions. His role involves acting as a crucial link between breweries and distributors, ensuring effective communication and collaboration.

Previous Experience in Beverage Distribution

Prior to his current role, Wyatt Wilkinson worked at Columbia Distributing in various capacities. He served as an On-Premise Sales Rep from 2014 to 2016 and later as an On-Premise District Manager from 2016 to 2019 in the Portland, Oregon area. He also held the position of Field Sales Manager at Breakthru Beverage Group from 2019 to 2021, further enhancing his expertise in the beverage industry.

Background in Marketing and Sales

Wyatt Wilkinson has a background in marketing and sales, having worked as a Marketing Representative at Hensley Beverage Company from 2011 to 2013. His experience includes various roles that contributed to his understanding of market dynamics and competitive landscapes, which he applies in his current position.

Educational Qualifications in Kinesiology

Wyatt Wilkinson earned a Bachelor of Science degree in Kinesiology from Arizona State University, where he studied from 2005 to 2009. His education provided a foundation for his analytical skills and understanding of physical performance, which he has applied in various roles throughout his career.

Skills in Inventory Management and Sales Strategy

In his professional roles, Wyatt Wilkinson balances forecasting and Just-In-Time inventory management techniques to support growth objectives. He participates in planning and presentations at General Sales Meetings, translating brand features into sales resources. His strong comprehension of market dynamics aids in guiding supplier decision-making.

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