Brooks Bell
Brooks Bell is a digital transformation consulting firm based in Raleigh, North Carolina, specializing in analytics, experimentation, UX research, and organizational effectiveness for B2B and B2C brands.
Services
Brooks Bell specializes in digital transformation consulting for both B2B and B2C brands. The company offers bespoke services that include analytics, experimentation, UX research, and organizational effectiveness. Their services are designed to transform client operations and enhance their digital performance. Employing a phased approach, Brooks Bell meticulously assesses, strategizes, executes, and provides hands-on coaching during client engagements.
Customized Consultancy Approach
Brooks Bell provides a boutique consultancy approach tailored to meet the specific needs of each client. This ensures that their solutions are customized and impactful. The firm's selective approach to client engagements allows them to focus keenly on delivering high-quality services and creating significant value for each client.
Phased Client Engagements
Brooks Bell follows a phased approach to client engagements, consisting of four key stages: assessment, strategy, execution, and hands-on coaching. This structured method allows them to thoroughly understand client needs, develop effective strategies, implement those strategies efficiently, and ensure clients are empowered to maintain and build upon these changes.
Headquarters
Brooks Bell is headquartered in Raleigh, North Carolina. The location plays a crucial role in their operations, allowing them to serve a wide range of clients across different sectors and regions.
Tools and Resources
Brooks Bell offers a free tool named 'illuminate' to assist with A/B testing and research. This tool features a customizable dashboard and integrates seamlessly with Adobe Target. Additionally, the company publishes valuable resources such as white papers and webinars on critical topics including change management and personalization strategies, aiding clients and the industry in staying informed and effective.