CA Fortune
CA Fortune is a full-service consumer brands agency founded in 1983, headquartered in Chicago, offering a range of services from brand incubation to sales management across various retail channels and categories.
Company History
Founded in 1983, CA Fortune began as a small sales enterprise but has since evolved into a full-service consumer brands agency with a national scope. Headquartered in Chicago, the company has regional offices located throughout the country. Over the years, it has expanded its range of services from brand incubation to sales management, marketing, insights, retail activation, and e-commerce.
Services
CA Fortune offers a comprehensive suite of solutions including brand incubation, client strategy, sales management, marketing and branding, insights, retail activation, and e-commerce. The company operates as an internal marketing agency providing creative and marketing services and offers administrative services as a back-office solution. It also provides business intelligence by deciphering multiple data sources to gain deeper consumer insights.
Sector
CA Fortune operates across all channels and categories, including conventional grocery, club, value/dollar, natural grocery, drug, alternative, mass, convenience, and e-commerce. It covers a wide range of categories such as grocery, meat, dairy, produce, bakery, front end, deli, frozen, and GM/HBC.
Sales and Marketing Approach
CA Fortune employs a hands-on, data-driven approach tailored to specific challenges and goals in online channels. It has a robust outsourced sales management team designed to accelerate emerging brands. The company also utilizes a vertically integrated model to offer services from incubation to activation, branding, and marketing. It provides a sales team with a national scope and individualized approach.
Consumer Insights
CA Fortune provides business intelligence by combining multiple data sources to offer deeper consumer insights. This allows the company to tailor its hands-on, data-driven approach to specific client challenges and goals in the e-commerce space. By utilizing this data, CA Fortune is able to provide a customized coaching model aimed at setting emerging brands up for success.