Dan Van Veghel
About Dan Van Veghel
Dan Van Veghel is a Senior Manager of Sales for the Central region at C.A. Fortune, where he manages key retail clients including Meijer and Walmart. He holds a Bachelor's degree in Computer Information Systems from Davenport University and has extensive experience in business development and sales management.
Current Role at C.A. Fortune
Dan Van Veghel serves as the Sr Manager of Sales for the Central region at C.A. Fortune. He has held this position since 2021, contributing to the management of dedicated clients across major retailers such as Meijer, Target, Walmart, Kroger, HEB, and HyVEE. In this role, he focuses on driving sales and developing strategic partnerships within the retail sector.
Previous Experience in Sales and Business Development
Prior to his current role, Dan Van Veghel worked at Advantage Solutions in various capacities, including Business Development Manager and Associate Business Development Manager from 2017 to 2020. He also served as a Business Development Specialist at Advantage Sales & Marketing from 2014 to 2017. His responsibilities included developing tailored trade plans and leading strategic planning discussions with clients.
Educational Background
Dan Van Veghel studied Culinary Arts and Chef Training at Grand Rapids Community College, where he earned an Associate's degree from 2005 to 2007. He later pursued a Bachelor's Degree in Computer Information Systems with a focus on Web Design at Davenport University from 2011 to 2014. This diverse educational background supports his multifaceted approach to sales and business development.
Skills in Trade Planning and Sales Strategy
In his career, Dan has developed expertise in trade planning and sales strategy. He has utilized trade planning tools to create tailored plans for key retailers and has driven warehouse velocities through collaboration with broker and distributor teams. His ability to prospect non-review accounts and increase sales through strategic meetings has been a significant aspect of his professional contributions.
Early Career in Customer Service and Analysis
Dan Van Veghel began his career in customer service and analysis roles at Advantage Sales & Marketing. He worked as a Customer Service Representative from 2010 to 2013 and later as an Analyst in Asset Provisioning from 2013 to 2014. These early experiences provided him with a solid foundation in client relations and operational analysis.