Harvey Varga
About Harvey Varga
Harvey Varga is a Senior Sales Development Manager with over 20 years of experience in the natural products industry. He has a strong background in managing sales teams and customer portfolios, having worked at various companies including C.A. Fortune and United Natural Foods.
Work at C.A. Fortune
Harvey Varga currently serves as the Senior Sales Development Manager at C.A. Fortune, a position he has held since 2023. In this role, he manages a diverse portfolio of customers, including distributors, wholesalers, and retailers. He focuses on providing customized solutions to meet the unique needs of each client. Prior to this role, he worked as a Senior Account Manager at C.A. Fortune from 2017 to 2023, where he developed strategic sales initiatives and built strong client relationships.
Previous Experience in Natural Products Industry
Harvey Varga has over 20 years of experience in the natural products industry. He began his career at PCC Natural Markets, where he worked as a Mercantile Category Manager and Assistant Grocery Buyer from 2000 to 2003. Following this, he spent 14 years at United Natural Foods as a National Account Manager and Natural Category Manager from 2003 to 2017, primarily serving the Pacific Northwest region. His extensive background includes leading and supporting sales teams across various channels and markets.
Education and Expertise
Harvey Varga studied at the University of Colorado Boulder, where he earned a Bachelor of Arts degree in Criticism and Conservation from 1990 to 1993. His educational background provides a foundation for his expertise in the natural products sector, where he applies his knowledge to advance the industry and foster positive relationships with clients and partners.
Sales Strategy and Technology Utilization
In his current role, Harvey Varga utilizes ChatGPT, a conversational AI tool, to enhance strategic sales plans for the West Coast Region. This innovative approach allows him to streamline processes and improve communication with clients, demonstrating his commitment to leveraging technology in sales development.