Lauren Hulett
About Lauren Hulett
Lauren Hulett serves as the Vice President of Engagement at C.A. Fortune, where she specializes in shopper marketing, sports marketing, and brand management. She holds a Master’s Degree from Northwestern University and an undergraduate degree from Butler University, emphasizing effective communication and audience relevance in her work.
Work at CA Fortune
Lauren Hulett serves as the Vice President of Engagement at C.A. Fortune, a role she has held since 2022. Based in Chicago, Illinois, she focuses on enhancing engagement strategies that resonate with target audiences. Her responsibilities include overseeing marketing campaigns and ensuring that communication aligns with audience needs. Hulett's leadership in this position emphasizes the importance of relevance in marketing amidst a crowded landscape.
Education and Expertise
Lauren Hulett holds a Master’s Degree from Northwestern University, where she studied from 2015 to 2016. Prior to this, she completed her undergraduate studies at Butler University from 2008 to 2012. Hulett's educational background provides a strong foundation for her expertise in shopper marketing, sports marketing, and brand management. She is skilled in campaign development, relationship management, digital marketing, and public speaking.
Background
Lauren Hulett graduated from Downers Grove North High School in 2008. Her educational journey continued at Butler University, where she earned her undergraduate degree. Following her undergraduate studies, she pursued a Master’s Degree at Northwestern University. This academic path has equipped her with the knowledge and skills necessary for her current role in marketing and engagement.
Marketing Philosophy
Lauren Hulett emphasizes the significance of effective communication in marketing. She believes that communication can either build or destroy relationships, brands, and ideas. Hulett focuses on understanding the implications of marketing messages for target audiences, consistently asking, 'What does this mean to our target audience?' This approach guides her in developing relevant and impactful marketing strategies.