Marty Dayton, MBA
About Marty Dayton, MBA
Marty Dayton is an Insights Manager with extensive experience in product marketing and strategic planning, particularly in the consumer packaged goods sector. He has held various roles at notable companies, including Gartner and Nabisco, and possesses a strong background in B2B sales and cross-functional team collaboration.
Work at CA Fortune
Marty Dayton has been serving as the Insights Manager at C.A. Fortune since 2021. In this role, he focuses on data-driven strategic planning and execution within the consumer packaged goods (CPG) sector. His responsibilities include managing cross-functional teams to launch new products and re-launch existing ones. Based in Boise, Idaho, he has contributed to the company's insights and analytics efforts, leveraging his extensive background in product marketing.
Previous Experience at Gartner
Before joining C.A. Fortune, Marty Dayton worked at Gartner as a Marketing Manager from 2015 to 2017. During his two years in Boise, Idaho, he developed marketing strategies that enhanced the company's outreach and engagement. His role involved analyzing market trends and consumer behavior to inform decision-making processes.
Background in Product Management
Marty Dayton's career includes significant experience in product management. He worked as an Associate Product Manager at Nabisco from 1994 to 1997, where he gained insights into product development and marketing. Additionally, he served as a Brand Strategy Consultant at Castleberry's Food Company from 2005 to 2007, further enhancing his expertise in brand management and strategic planning.
Education and Expertise
Marty Dayton holds a Bachelor of Arts degree in Economics and Math from Middlebury College. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Stanford University Graduate School of Business. His academic background complements his professional expertise in data-driven strategic planning, B2B sales, and product marketing.
Career Development and Skills
Throughout his career, Marty Dayton has developed skills in product marketing and cross-functional team collaboration. His experience at Powerbar contributed to his ability to manage teams effectively and launch successful products. His strong background in B2B sales has also enhanced his capabilities in driving product success in business-to-business environments.