Matt Higgins
About Matt Higgins
Matt Higgins is a Sales Manager at C.A. Fortune in Cincinnati, Ohio, where he has worked since 2022. He has over a decade of experience in sales management, achieving consistent annual growth and demonstrating expertise in consumer insights and strategic analysis.
Work at CA Fortune
Matt Higgins has been serving as a Sales Manager at C.A. Fortune since 2022. Based in Cincinnati, Ohio, he has contributed to the company's sales strategy and execution for two years. His role involves overseeing sales operations and driving profitable growth within the organization.
Education and Expertise
Matt Higgins studied at Marshall University, where he gained valuable knowledge in business principles. He also holds a Bachelor's degree in Marketing from Concord University. His expertise includes consumer insights, the use of syndicated data, P&L management, strategic analysis, and trade management, which are essential for his role in sales.
Background
Before joining C.A. Fortune, Matt Higgins worked at Kraft Foods for 12 years, holding the position of Senior Customer Business Manager from 1998 to 2010. In this role, he led Joint Business Planning sessions with major retailers, including Wal-Mart, Kroger, and Costco, enhancing his experience in managing complex sales environments.
Achievements
Matt Higgins has achieved a consistent 5% profitable growth annually over the past decade. He has successfully managed the largest categories within Center Store, Meat, Dairy, and Frozen, demonstrating his ability to drive sales performance across various product lines.
Sales Management Experience
Matt Higgins has extensive experience managing sales teams across various consumer packaged goods (CPG) channels, including Grocery, Club, Value, and Drug. He demonstrates skill in handling complexity and working cross-functionally to deliver key performance indicators, which are critical in achieving sales objectives.