Michelle Varness
About Michelle Varness
Michelle Varness serves as an Account Manager for Natural and Conventional Sales at C.A. Fortune, where she focuses on enhancing product visibility in retail. With extensive experience at Good Sense Foods, she has developed strong communication and negotiation skills, contributing to brand growth and customer satisfaction.
Work at CA Fortune
Michelle Varness currently serves as an Account Manager for Natural and Conventional Sales at C.A. Fortune, a position she has held since 2022. In this role, she focuses on securing new placements and promotions at retail, aiming to enhance the visibility of producers' products on store shelves. Her responsibilities include facilitating communication between category buyers, distributors, and clients to ensure effective collaboration and successful outcomes.
Previous Experience at Good Sense Foods
Prior to her current role, Michelle Varness worked at Good Sense Foods for nine years, from 2013 to 2022. During her tenure, she held multiple positions, including Senior Account Manager, General Manager, and Customer Service Manager. As Senior Account Manager, she managed key accounts and drove brand growth. In her role as General Manager, she oversaw operations and strategy, while as Customer Service Manager, she focused on enhancing customer satisfaction and service delivery.
Education and Expertise
Michelle Varness has developed a strong expertise in account management and sales within the food industry. Her experience includes working with major distributors such as UNFI and KeHE, which has equipped her with the skills necessary to navigate complex supply chains and retail environments. She is known for her strategic thinking and ability to adapt solutions to meet client needs, which has contributed to her success in driving brand growth.
Interpersonal Skills and Team Motivation
Michelle Varness utilizes exceptional interpersonal skills to motivate teams and negotiate challenges effectively. Her ability to communicate clearly and build relationships with various stakeholders has been a key factor in her success in account management. By fostering collaboration among team members and clients, she enhances overall performance and drives positive outcomes in her projects.