Cardinal Group Companies
Cardinal Group Companies operates nearly 90,000 student housing beds and 40,000 total units across the U.S., offering a comprehensive management platform and a range of real estate services including development, consulting, and marketing.
Company Overview
Cardinal Group Companies operates nearly 90,000 student housing beds and nearly 40,000 total units across the U.S. The company encompasses a range of divisions to manage both owned and third-party properties, and has launched numerous high-impact initiatives including the Rent ReLeaf program and the Committed campaign. Cardinal Group has earned national recognition for its best-in-class initiatives and robust portfolio, which includes student communities, multifamily apartments, and affordable housing projects.
Services
Cardinal Group Real Estate Services offers a range of solutions such as Construction Management, CapEx Management, and Facilities and Maintenance Services. Cardinal Group Consulting provides comprehensive support including market data analysis, financial analysis, operational assessments, feasibility studies, and due diligence services. Through its various services, the company aims to support clients through the acquisition process, confirm or refute assumptions, and manage properties efficiently.
Development and Consulting
Launched in 2022, Cardinal Group Development focuses on all stages of the development process including identification, design, and construction of high-quality student housing and multifamily real estate. Since January 2021, Cardinal Group's consulting services have completed 23 new development engagements, 51 due diligence assignments, and 162 market assessments. Cardinal Group Consulting also tracks data across more than 100 student, multifamily, and affordable multifamily markets in 38 states, empowering decision-making with robust analytics.
Partnerships and Marketing Initiatives
Cardinal Group has partnered with Agency FIFTY3, an award-winning marketing agency that exclusively caters to the multifamily space. The company's marketing efforts include the Committed campaign, which resulted in communities leasing at 7.9% ahead of prior years and achieved a 33% renewal rate. These partnerships and campaigns help enhance the visibility and attractiveness of the properties under Cardinal Group's management.
ESG and Diversity Initiatives
Sustainability and social responsibility are core elements of Cardinal Group's operations. The company's ESG initiatives focus on sustainability, resource conservation, and climate change efforts. Diversity and inclusion are also prioritized, with the percentage of senior leaders identifying as female increasing from 9% to 33%. Business resource groups within the company include Women in Leadership, Black, AAPI, Hispanic or Latinx, Team Members of Two or More Races, Veterans, Working Parents, and LGBTQ+ Team Members.