Cartcam
Cartcam, originally known as Mystri, was a consumer-focused company in the Home and Personal sub-industry, offering discounts for video reviews. It ceased operations despite its innovative approach to enhancing consumer purchasing through video content.
Services
Cartcam offered a platform that provided discounts to consumers for creating short video reviews. By incentivizing video content, Cartcam targeted consumers who are statistically 85% more likely to make a purchase after watching a video. The platform enabled users to place orders, with 12 percent of users making purchases through the platform. The service also partnered with brands who funded the discounts in exchange for the video content generated by users.
History
Cartcam, initially known as 'Mystri' and sometimes referred to as 'CartCam,' was launched in 2016. It was part of the Y Combinator Winter 2017 batch (W17). Despite its promising start and innovative approach, Cartcam is currently inactive.
Industry and Sub-industry
Cartcam operated in the consumer sector, specifically within the Home and Personal sub-industry. The company's services were aimed at the consumer market, leveraging video content as a tool to drive consumer purchases and engagement.
Team Size and Regions
Cartcam had a small team size of one. The specific regions in which it operated were unspecified.