Casted
Casted is a podcast and video marketing platform tailored for B2B marketers, offering features like content hosting, syndication, and AI-driven insights to enhance audience engagement and pipeline generation.
Services
Casted provides a comprehensive podcast and video marketing platform specifically designed for B2B marketers. The platform offers a variety of services including hosting, syndicating, and distributing audio and video content. Users can take advantage of publishing, promoting, and measurement tools to maximize the impact of their podcasts and videos. Casted's AI capabilities help improve ROI with content intelligence, and the platform also provides human-level transcription and key takeaways.
Products
Casted delivers a range of features aimed at enhancing content marketing for B2B marketers. These include customizable and brandable players, tools for creating and managing content hubs, and detailed analytics to measure content performance. The platform also offers tools for creating clips, audiograms, and videograms to repurpose content. Advanced features such as audience engagement insights, binge-able moment identification, and AI-driven content recommendations are also available.
Integrations
Casted seamlessly integrates with various popular marketing tools to streamline operations for B2B marketers. The platform supports integrations with HubSpot, WordPress, YouTube, and other CRM and marketing automation systems. These integrations allow for synchronization of content and buying intent signals, enhancing the overall efficiency and effectiveness of marketing strategies.
Audience Engagement
Casted provides valuable insights into audience engagement and behavior. The platform helps marketers grow audience engagement and generate a higher quality pipeline by offering in-depth analytics on content performance, including views, listens, and engagement metrics. Users can create customized content playlists and recommendations tailored to their audience's preferences, leveraging the platform's advanced AI features.
Pricing and Plans
Casted offers a Pro plan starting at $2,000 per month, designed to help both startups and enterprises maximize the value of their content. The platform also provides a program for startups that offers discounts up to 82% off standard pricing. Clients on Pro and Enterprise plans benefit from a dedicated customer success manager and premium transcriptions to enhance their content marketing efforts.