Celtra
Celtra provides innovative solutions for creative automation, dynamic product ads, and creative enablement, along with professional services to streamline digital campaign production and optimize ad performance.
Services
Celtra provides a range of professional services designed to support and enhance its platform offerings. These services include Success Management, Creative Services, Consulting Services, and Technical Services. Success Management ensures that clients achieve their campaign goals through expert guidance. Creative Services help clients craft compelling advertisements using Celtra’s tools, while Consulting Services offer strategic insights to optimize ad performance. Technical Services provide support for integrating and utilizing Celtra’s platform capabilities across different digital channels.
Creative Automation
Celtra's Creative Automation solution is designed to streamline digital campaign production by automating the creation of thousands of ad creatives. This platform leverages modular design, allowing marketers to quickly generate new content variations while maintaining brand consistency. The solution includes AI tools for generating copy translations and providing copy suggestions based on audience data. This automation significantly reduces manual work and makes campaigns more efficient and scalable.
Dynamic Product Ads
Celtra's Dynamic Product Ads solution enables marketers to launch and test custom creative templates for commerce ads efficiently. This solution supports advertising across social networks such as Facebook and Instagram, providing the flexibility to create tailored, personalized ads that drive engagement and conversions. By utilizing custom templates, brands can rapidly deploy numerous ad variations that resonate with diverse audience segments.
Creative Enablement
Celtra's Creative Enablement solution offers robust tools and features for scalable ad monetization strategies. It includes premium ad formats such as interactive video, outstream video, VAST video, high impact, and shoppable ads. This solution features Fast-Loading Ads optimized for better performance and reduced carbon emissions. Additionally, it includes a library of pre-built premium ad experiences for rapid deployment and supports the creation of bespoke or templated production, trafficking, and analytics to enhance ad efficiency.
Environmental Impact
Celtra is committed to reducing the environmental impact of digital advertising through various initiatives. Their platform optimizes ad formats to ensure faster load times, which helps in lowering carbon emissions. Additionally, Celtra provides emissions reports powered by Scope3 that track and reduce CO2e emissions from digital ad campaigns. These reports help brands understand and mitigate the environmental footprint of their digital marketing efforts.