Channel Factory
Channel Factory categorizes and activates video ads across social media, ensuring brand safety, contextual relevance, and inclusivity through its IQ Tech Series products, View IQ and Activate IQ.
Company Overview
Channel Factory specializes in categorizing content and activating video advertisements across social media. The company ensures these ads are safe, suitable, contextually relevant, responsive, and inclusive. As a trusted YouTube Measurement Program Partner since 2020, Channel Factory focuses on delivering optimized ad campaigns on various platforms. Their advanced brand safety measures shield brands from undesirable content, fostering a secure advertising environment.
IQ Tech Series: View IQ and Activate IQ
Channel Factory offers a suite of products known as the IQ Tech Series. This includes View IQ, a proprietary data platform that optimizes ad campaigns on YouTube. View IQ ensures ads are placed in brand-safe and contextually relevant environments. Activate IQ is another product in this series, providing a comprehensive solution for programmatic media buying. It covers strategic media buys on major social platforms in various formats, including video, audio, and CTV. Together, these tools enhance the effectiveness and safety of advertising campaigns.
Conscious Business Performance Strategy
Channel Factory's Conscious Business Performance strategy emphasizes DE&I (Diversity, Equity & Inclusion), sustainability, and civic society. This strategy includes intentional inclusion lists for under-represented audiences, aiming to build a more inclusive digital ecosystem. Their Conscious Advertising Program assists brands in consciously investing their media dollars, ensuring that every ad dollar is spent responsibly and inclusively.
Global Presence and Partnerships
Channel Factory operates on a global scale with offices in North America, EMEA, and APAC regions. Their collaboration with Pixis.ai leverages generative AI to optimize online video campaign performance. This international presence and strategic partnerships enhance their ability to serve diverse markets effectively, offering both managed services and self-service/SaaS solutions to agencies and advertisers globally.
Advanced Targeting and Media Efficiency
Channel Factory's contextual alignment practices are designed to maximize brand suitability and media efficiency. Utilizing their View IQ platform with 3.4 million channels and 870 million videos, they optimize ad placements to reduce media wastage by 23% and generate up to 12% cost savings, as verified by PwC. This advanced targeting ensures that ad campaigns are both effective and efficient.