Irina Kostrykina
About Irina Kostrykina
Irina Kostrykina is an Ad Operations Campaign Manager with extensive experience in online advertising and campaign management. She has worked at notable companies including Maxifier and Alcoa, and has a Master's degree from Tomsk Polytechnic University.
Work at Channel Factory
Irina Kostrykina has served as an Ad Operations Campaign Manager at Channel Factory since 2015. In this role, she is responsible for the daily management and optimization of advertising campaigns. Her work includes generating campaign reports and analyzing data to develop ongoing strategies. She focuses on determining inventory availability and specific metrics to ensure that both client and company goals are met.
Previous Experience at Maxifier
Before joining Channel Factory, Irina worked at Maxifier, a Cxense Company, as a Business Analyst in Online Advertising from 2014 to 2015 in Oslo, Norway. During her tenure, she was involved in the management and optimization of advertising campaigns, contributing to the achievement of client objectives and company goals.
Experience at Alcoa
Irina Kostrykina worked as a Continuous Improvement Engineer at Alcoa from 2012 to 2014 in Pittsburgh, Pennsylvania. In this position, she focused on process improvements and operational efficiencies within the organization. Her engineering background provided her with a strong foundation for her later roles in advertising and campaign management.
Education and Expertise
Irina studied at Tomsk Polytechnic University, where she earned a Master's degree from 2003 to 2008. Her educational background has equipped her with the analytical skills necessary for her roles in both engineering and advertising. She specializes in setting up and managing campaign launches in AdWords, focusing on various aspects such as budget sizes, KPIs, target audiences, and margins.