Chari
Chari, formerly known as Chari Co., is a B2B e-commerce and fintech platform based in Casablanca, Morocco, serving traditional proximity stores across French-speaking Africa with fast delivery and integrated financial services.
Company Overview
Chari, previously known as Chari Co., is a company headquartered in Casablanca, Morocco. It operates within the consumer sector, specifically in the food and beverage sub-industry. Chari provides a B2B e-commerce and fintech platform aimed at traditional proximity stores in French-speaking Africa. The company ensures free delivery of consumer goods within less than 24 hours, and offers financial services such as microloans to retailers. Chari’s digital distribution channel allows retailers to order a broad range of products at competitive prices with prompt delivery.
Services
Chari offers a variety of services through its e-commerce and fintech platform. Retailers can make use of the Chari e-commerce app to order consumer goods for free delivery within less than 24 hours. In addition to product delivery, Chari provides financial services such as microloans and payment services, as well as micro-insurance. These financial services are conveniently accessible through the app, facilitating quick and efficient financial transactions. Furthermore, Chari maintains direct communication with merchants through various digital tools, enhancing the overall service experience.
Market Presence
Chari has a significant presence in Morocco, the Middle East, and North Africa, and offers both remote and partly remote services. The company’s strategic location in Casablanca allows it to effectively serve the regional market while its remote services expand its reach across broader areas. By participating in the Y Combinator S21 batch, Chari has further established its position as a notable player in the consumer sector, particularly within the B2B e-commerce and fintech spaces.
Mobile Applications
Chari’s e-commerce and fintech services are accessible via mobile applications available on both the App Store and Google Play. These applications enable traditional retailers to order consumer goods and access various financial services from their mobile devices. With a focus on user convenience and efficient service delivery, the apps support functionalities such as fast product ordering, free delivery within 24 hours, and financial transactions, including microloans and payment services.