Cherry
Cherry, formerly known as Cherrypick, was a San Francisco-based B2B company specializing in customizable workplace perks, focusing on services like Netflix and Spotify to avoid wastage on unused perks.
Company History
Cherry, previously known as Cherrypick, was established in November 2018 and is based in San Francisco, CA, USA. The company participated in Y Combinator's Winter 2019 (W19) batch, which is a notable accelerator program for startups. Despite its innovative approach, the company is currently inactive.
Industry and Sector
Cherry operates in the Business-to-Business (B2B) sector, specifically within the Human Resources sub-industry. The company is dedicated to providing solutions that help businesses manage workplace perks in a more efficient and employee-centric manner. Its services target avoiding wastage commonly associated with unused in-office perks like yoga sessions and ping pong tables.
Employee Benefits and Perks
One of Cherry's unique propositions is allowing employees to choose their own workplace perks. Cherry covers a range of popular consumer services, including Netflix, Spotify, ClassPass, and Lyft, catering to individual preferences. This approach aims to increase employee satisfaction by offering personalized perks instead of generic, often unused, amenities.