Joakim Jansson
About Joakim Jansson
Joakim Jansson serves as the Head of Products and Portfolio at CHERRY, leveraging nearly 14 years of experience in distribution and retail to enhance consumer shopping experiences. He founded Xtrfy, a successful Swedish gaming brand, and has a strong focus on innovation in the esports sector.
Work at Cherry
Joakim Jansson has been serving as the Head of Products and Portfolio at Cherry since 2023. In this role, he oversees product development and portfolio management, focusing on aligning with global market trends. His leadership emphasizes a spirit of motivation and inclusivity within the team, contributing to the company's strategic objectives in the gaming and esports sectors.
Education and Expertise
Joakim Jansson studied at Komvux Lund, where he focused on Webutvecklare and achieved an Eftergymnasial qualification from 2000 to 2002. He also attended Vipeholms Skolan, studying Handel och Kontor and earning his Studenten degree from 1990 to 1992. His educational background supports his extensive expertise in consumer behavior, market dynamics, and product presentation.
Background in Retail and Distribution
With nearly 14 years of experience in the distribution and retail sectors, Joakim Jansson has developed a deep understanding of consumer behavior and market dynamics. His career includes roles such as Department Manager at Media Markt and Channel Manager at Trigono AB, where he gained insights into distribution logistics and partner relationships, crucial for the retail industry.
Achievements in the Gaming Industry
Joakim Jansson founded Xtrfy, a Swedish gaming brand, and successfully led it to an annual revenue of nearly $10 million before its acquisition by Cherry. His focus on crafting products with professional gamers in mind has emphasized innovation in the esports world, reflecting his commitment to enhancing consumer experiences in gaming.
Previous Work Experience
Prior to his current role at Cherry, Joakim Jansson held various positions that contributed to his professional development. He worked as a Store Manager at JME Data and as a Key Account Trainee at The Phone House. These roles provided him with valuable experience in retail management and account handling, further solidifying his expertise in the industry.