Cision
Cision offers press release distribution, targeting, monitoring, and marketing services globally, featuring products like SocialBoost™ and platforms like Cision Communications Cloud®.
Services
Cision provides a variety of services including press release distribution, targeting, monitoring, and marketing solutions. The company features specialized platforms and tools like SocialBoost™ for enhanced social media engagement, Guaranteed Paid Placement for premium website visibility, and ProfNet to connect journalists with expert sources. They also offer MediaRoom to manage media content and interactions, as well as multimedia content distribution services with video, photo, infographics, and audio clip provisions. Their Cision IR service caters to investor relations and regulatory compliance needs.
Products
Cision's product lineup includes the Cision Communications Cloud®, an integrated platform for comprehensive communication strategies across paid, owned, and earned channels. SocialBoost™ is another key product designed to enhance the social media engagement of press releases by sharing pre-written social post copy. The Guaranteed Paid Placement service ensures press releases appear on premium publisher websites. Additionally, PR Newswire, acquired by Cision in 2015, offers a comprehensive catalog of services, including a suite of content distribution and social sharing tools.
Global Reach
Cision has a widespread global presence with offices and services available in multiple countries including the US, Canada, Brazil, the UK, Germany, France, India, and Israel. PR Newswire, part of Cision, extends this reach even further with availability in more than 170 countries and services in 40 languages. This expansive network allows Cision to cater to a diverse range of markets and industries, ensuring comprehensive media coverage and influence.
Industry Solutions
Cision offers industry-specific news distribution services across various sectors such as automotive, business technology, entertainment, financial services, and health. They provide resources tailored to industry needs, ensuring precise targeting and effective communication. PR Newswire aids in this endeavor by allowing brands to share important news stories globally, leveraging a network of over 440,000 newsrooms, websites, direct feeds, journalists, and influencers.
History
PR Newswire, which is now part of Cision, was founded in 1954 by Herbert Muschel. With a 70-year legacy, it has been the preferred platform for brands to disseminate their key news stories. Acquired by Cision in 2015, PR Newswire integrates robust news distribution capabilities with Cision's cutting-edge communication tools. The combined history and expertise of PR Newswire and Cision offer clients unparalleled media influence and engagement.