Amanda Kuldanek
About Amanda Kuldanek
Amanda Kuldanek is the Sr. Manager of Lead Strategy & Operations at Cision, with extensive experience in marketing operations and automation.
Current Title and Role
Amanda Kuldanek currently holds the position of Sr. Manager, Lead Strategy & Operations at Cision. In this role, she is responsible for the strategic management of lead generation and operational processes, ensuring that the company's marketing strategies are effectively executed and optimized.
Previous Roles at NI (National Instruments)
Amanda Kuldanek has an extensive background with National Instruments, where she served in multiple roles. From 2020 to 2022, she was the Marketing Operations Manager, Data & Analytics / Lead Process. Prior to this, she was the Marketing Automation Manager, Analytics & Audiences from 2017 to 2020. She also served as the Marketing Automation, Strategy & Analytics Lead from 2013 to 2017 and as a Sr. Marketing Automation Analyst from 2011 to 2013. Her diverse experience at NI enabled her to cultivate expertise in various facets of marketing operations and automation.
Early Career and Marketing Experience
Earlier in her career, Amanda worked at Vertive, Inc. - Creator and Publisher of Offers.com as a Senior Marketing Associate - Paid Search from 2008 to 2011. She began her professional journey as a Market Research Analyst Intern at National Instruments from 2007 to 2008. These roles honed her skills in market research and paid search marketing, laying a strong foundation for her subsequent positions.
Education and Specialized Skills
Amanda Kuldanek earned her Bachelor of Business Administration (B.B.A.) in Marketing from The University of Texas at Austin, where she studied from 2004 to 2008. She possesses expertise in implementing and optimizing marketing automation platforms, particularly Eloqua. Amanda is proficient in advanced-level Microsoft Excel for data analysis and reporting, and is skilled in HTML and web analytics. Her knowledge in basic SQL aids in data mining and analysis, contributing to informed marketing insights.
Marketing Expertise and Strategy
Throughout her career, Amanda Kuldanek has developed a strong background in customer segmentation strategy, A/B testing, and both B2B and B2C marketing. She has demonstrated a proven track record in paid search (PPC) marketing, contributing to increased online visibility and lead generation. Amanda is also adept at quickly adapting to new technologies and concepts, ensuring that she employs the most up-to-date marketing strategies and tools.