Amy Barrington
About Amy Barrington
Amy Barrington is a Sr. Marketing Manager, Integrated Campaigns, Insights at Cision in Chicago, Illinois, with extensive experience in integrated campaign and demand generation marketing.
Current Position at Cision
Amy Barrington is currently employed as a Senior Marketing Manager, Integrated Campaigns, Insights at Cision in Chicago, Illinois. In this role, she focuses on integrated marketing campaigns and derives insights to drive business objectives. Her position requires a blend of strategic planning and analytic skills to create impactful marketing strategies.
Previous Roles at Rimini Street
From 2019 to 2022, Amy Barrington worked at Rimini Street as a Senior Marketing Manager, Integrated Campaigns in the Greater Chicago Area. Over her three-year tenure, Amy was responsible for designing and implementing integrated marketing campaigns, aligning them with the company's business goals, and delivering measurable results.
Experience at UL
Between 2017 and 2019, Amy held the role of Senior North America Marketing Manager at UL in Northbrook, IL. Her responsibilities included setting annual marketing plans, overseeing demand generation initiatives, and ensuring that marketing activities were in line with the company's objectives.
Work at Zebra Technologies
Amy Barrington's tenure at Zebra Technologies included several key positions. From 2015 to 2016, she served as Senior Marketing Manager, Global Campaigns. She was also the Senior Marketing Manager, Demand Generation, from 2012 to 2014, and Integrated Marketing Manager from 2009 to 2012. In these roles, she focused on global campaigns, demand generation, and integrated marketing initiatives.
Early Career and Education
Amy Barrington began her career as a Graphic Production Specialist at MMI Companies, Inc., from 1993 to 1997. She then served as Marketing Manager at Donlen Corporation from 1997 to 2000, followed by a role as Senior Marketing Product Manager at ASAP Software from 2000 to 2005. She also worked at Aladdin Knowledge Systems as North America Marketing Manager from 2006 to 2009. Amy holds a Bachelor’s of Science Degree in Communication, Public Relations, and Psychology from Illinois State University.
Skills and Specializations
Amy Barrington possesses extensive experience in integrated campaign and demand generation marketing. Her expertise includes strategic planning, demand generation, budget control, project management, demand waterfall and ROI analysis, process improvement, and field and account-based marketing. She is known for her analytical approach and ability to align marketing plans with business objectives.