Ava De La Cruz
About Ava De La Cruz
Ava De La Cruz is the Manager of Key Client Development at Cision, with over a decade of experience in account management and client development within the media intelligence and SaaS industry.
Company
Ava De La Cruz is currently working at Cision, a company specializing in media intelligence and communication solutions. Cision provides tools for monitoring media, distributing content, and measuring success, which helps businesses enhance their media outreach strategies.
Title
Ava De La Cruz holds the title of Manager, Key Client Development at Cision. She operates out of Beltsville, Maryland, where she leads a team of Client Development Representatives.
Education and Expertise
Ava De La Cruz studied Marketing and Economics at Salisbury University, where she earned her Bachelor's degree. Her educational background equips her with essential skills that she leverages in her current role in client development and media intelligence.
Professional Background
Ava De La Cruz has over a decade of experience in account management and client development, primarily within the media intelligence and SaaS industry. She began her career in the Management Training Program at Enterprise Rent-A-Car. She then moved to Vocus, where she worked as Inside Sales, followed by a role as an Account Executive. Ava joined Cision in 2013 as a Senior Account Executive and has steadily progressed to her current managerial role.
Client Development Role
In her current role at Cision, Ava De La Cruz is responsible for leading a team that helps clients target the right influencers, distribute their content effectively, monitor both traditional and social media, and measure their success. Her work supports the initiatives crucial for communications and marketing professionals, particularly in improving media outreach and engagement.