Carrie Parker
About Carrie Parker
Carrie Parker is the Chief Marketing Officer at both Cision and Brandwatch, with extensive experience in marketing leadership roles across various companies.
Chief Marketing Officer at Cision and Brandwatch
Carrie Parker currently holds the title of Chief Marketing Officer at both Cision and Brandwatch. Her role involves overseeing the entire marketing strategy, ensuring brand alignment, and driving demand generation efforts. She focuses on developing marketing campaigns designed to increase brand awareness and generate leads. Her strategic approach aims at creating exceptional marketing experiences while pushing the boundaries of traditional marketing methods.
Senior Vice President Roles at Cordial and Vericast
Carrie Parker served as the Senior Vice President, Head of Marketing at Cordial from 2021 to 2022. Prior to this, she worked at Vericast as Senior Vice President, Marketing from 2020 to 2021 for 8 months. In these roles, she was responsible for enhancing product marketing strategies and leading comprehensive marketing initiatives to drive customer engagement and revenue growth. Her expertise in content marketing and demand generation was particularly highlighted during her tenure in these companies.
Leadership Roles at Valassis and Kantar Consulting
Carrie's tenure at Valassis included key roles such as Vice President, Marketing from 2019 to 2020, and Executive Director of Product Marketing, Valassis Digital from 2018 to 2019. At Kantar Consulting, she held the positions of Senior Partner in 2018 for 5 months and President of Strategic Consulting & Head of Product from 2015 to 2018. These positions underscored her ability to push boundaries in marketing and led various strategic initiatives to elevate brand presence and market performance.
Significant Contributions at American Express
Carrie Parker worked extensively with American Express in various capacities, starting as a Senior Manager, Digital Marketing from 2010 to 2011, and advancing to Director, Digital Solutions Development from 2011 to 2012. She later took on the roles of Director, OPEN Forum - Content Strategy & Product Development from 2012 to 2014, and Vice President, Digital Brand Experiences - American Express OPEN from 2014 to 2015. Her work contributed significantly to enhancing brand experiences and developing robust content strategies.
Educational Background and Early Career at Yankelovich
Carrie Parker earned her MBA from Columbia Business School from 2006 to 2008, and a BS in Business Administration with a Marketing Concentration from the University of North Carolina at Chapel Hill from 1996 to 2000. Her early career at Yankelovich, which spanned from 2000 to 2006 in roles from Associate to Associate Director, laid the foundation for her expertise in marketing research and strategy.